Biggest BlackBerry Store in Asia opens in Jakarta

BIGGEST BLACKBERRY STORE IN ASIA OPENS IN JAKARTA

PT Teletama Artha Mandiri (TAM) and Research In Motion (RIM) demonstrate commitment to Indonesia with the opening of Asia's largest BlackBerry store

Jakarta, 25 February 2012 -PT Teletama Artha Mandiri (TAM) and leading mobile devices retailer PT Erafone Artha Retailindo (Erafone), in association with Research In Motion (RIM), today announced the opening of the biggest BlackBerry® store in Asia, located at Gandaria City L1#190 A-B, Jakarta. The store is focused on providing a best-in-class class customer experience that not only engages, but also educates visitors on how to get the most from BlackBerry products and services.

In the 149sq meter store, customers can find:

A full-range of live BlackBerry products to try and test

A comprehensive portfolio of authorized BlackBerry accessories

Fully-trained staff who provide expert advice and assistance

The BlackBerry Expert Center, which provides industry-leading after-sales service (all products sold in the store come with a warranty from TAM)

Hasan Aula, TAM's President Director said, "Customers can enjoy a great experience at the BlackBerry store at Gandaria City. They can explore a complete range of products, applications and services with more than 90 live demo units accessible at the store. There is also the BlackBerry Expert Center that will assist customers with any after-sales support."

Hastings Singh, Vice President, South Asia at RIM commented, "We are very pleased to be working with TAM to launch Asia's biggest BlackBerry store in Indonesia. We are committed to supporting our partners and serving our mutual customers across Indonesia."

TAM's new BlackBerry store at Gandaria City will be officially open on 25th February 2012. Over the opening weekend (25th and 26th February), a number of promotions will be available for the first 200 customers on each day who purchase a BlackBerry smartphone or BlackBerry® PlayBookTM, including:

A discount voucher of one million IDR (Rp. 1,000,000) to be used against a second purchase of a BlackBerry smartphone or PlayBook (only valid on the same day of purchase)

Entry into a draw to win a motorcycle, folding bike or other exclusive merchandise

50% discount on all BlackBerry accessories

To celebrate the opening over the opening weekend, there will be live events at Gandaria City's Main Atrium with live music performances, games, and an exhibition.

PT Erafone Artha Retailindo will manage the operations of the new BlackBerry store at Gandaria City. Erafone currently operates and manages more than 300 outlets throughout Indonesia. With the opening of Asia's biggest BlackBerry store, Erafone aims to set a new standard in sales and after sales services in Indonesia.

About PT Teletama Artha Mandiri

PT Teletama Artha Mandiri (TAM) is an official sub-distributor of BlackBerry products in Indonesia. Currently TAM operates and manages 18 authorized BlackBerry stores and 18 BlackBerry Expert Centers in Indonesia. PT TAM is one of the subsidiaries of PT Erajaya Swasembada Tbk. (Erajaya Group of Companies). PT Erajaya Swasembada Tbk. is listed at Indonesia Stock Exchange (IDX) under the ticker (trading code) of ERAA.

About PT Erafone Artha Retailindo

PT Erafone Artha Retailindo (TAM) is one of the subsidiaries of PT Erajaya Swasembada Tbk. (Erajaya Group of Companies) in the mobile devices retail industry. The company currently operates and manages over 300 Erafone outlets throughout Indonesia. In October 2011, Erafone introduced its newest retail concept, Erafone Megastore, the biggest cellular retail in Indonesia, at Mall of Indonesia (MOI).

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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